About the Founder
Rachel Esther Spence, also known as Rachel Esther, is a multi-medium creative with a rich history in the arts and a deep passion for fostering innovation. She is a firm believer that business is not just a system of information and organizations that power the economy — but an art form in itself. Through her lived experiences, creative practice, and professional journey, Rachel founded Rachel Esther Creative Consulting (RECC) to bridge the worlds of creativity and business in a meaningful and sustainable way.
From an early age, Rachel was drawn to creativity and the idea of building a life around it. As she approached high school and beyond, she began to recognize a difficult truth: while creative talent is invaluable, creative careers are not always structured in a way that supports long-term financial sustainability. This realization led her to seek a path that honored both her creative spirit and her desire for stability and impact.
Initially drawn to journalism, Rachel’s curiosity evolved into a deeper interest in entrepreneurship and innovation,and found out that this was a space where creativity, problem-solving, and strategy intersect. Through completing her MBA, she fell in love with the art of innovation: the process of building, refining, and reimagining ideas into systems that work. It was here that she found the language and structure for what she had always felt — that creativity is not separate from business, but essential to it.
Rachel also noticed a recurring gap: while many artists and creatives deeply understand their passion, they are rarely supported in building sustainable careers around it. At the same time, many businesses struggle because they overlook creativity as a strategic tool. RECC was created to serve both sides; empowering creatives with business acumen and helping businesses leverage creative thinking as a driver of innovation, clarity and growth. RECC exists to help organizations see creativity not as an add-on, but as an engine for intentional problem-solving and sustainable success.
About the Business
At its core, RECC is about building bridges. Whether it is between artists and entrepreneurs, between creativity and structure, and between vision and execution, RECC works with clients to design businesses that prioritize both customers and teams, while still remaining efficient, profitable, and scalable. She believes in empowering clients not just with answers, but with understanding; by walking them through the thinking behind the strategy so they can build confidence, clarity, and independence in their own decision-making.
RECC is grounded in three core pillars:
Empathy — how we approach both our clients and their customers. Every business is built by people, for people. Sustainable growth requires understanding human needs, behaviors, and experiences at every level.
Education — the belief that knowledge should be shared, rotated, and accessible. RECC fosters an environment of learning, transparency, and empowerment, equipping clients with the tools and frameworks they need to grow strategically on their own.
Expression — the look, feel, and voice of a brand matters. Whether through creative direction, storytelling, or design, this space encourages authentic expression — helping clients communicate who they are and what they stand for with clarity and intention.
Whether you are still ideating or fully operating, RECC offers consulting support designed to meet you where you are and help guide you forward.
rachelesthercreativeconsulting.com 